ISA (INTELLIGENT SPEED ADVICE)
Unadapted speed is the main cause of serious traffic accidents in addition to drunkenness. Assisting the driver with the speed behavior is therefore a crucial tool to prevent accidents. Navigation systems do offer speed information, but have little impact on driving behavior and offer no feedback about driving behavior. Since speed information is available through various channels (traffic sign detection, speed maps, open government data, traffic sign databases) this can be applied in the vehicle as an ADAS system (Advanced Driver Assistance System). Far-reaching assistance or even dynamic adaptation is called ISA, namely Intelligent Speed Assist or Adjustment. There are systems that advise speed alarms and give audible alarms (open ISA), adjust the speed (semi-open ISA) and even limit it (closed ISA). ISA as a principle has already been demonstrated many times as an effective solution for behavioral change and receives support at European level, but the success of ISA remains very limited for private individuals, companies and governments. More information about ISA’s international standard can be found here.
Talking Maps is a trial by the cooperating province of Noord-Brabant, the Ministry of Infrastructure and Water Management and the companies V-TRON and AND and will last a maximum of two years. The organizations involved signed a cooperation agreement on Intertraffic at the RAI in Amsterdam on 20 March.
According to Ruben Kragten, representative in the cooperation from V-TRON, the agreement is a good example of a collaboration between market parties and governments. “We want to test and apply our technical solutions in traffic. And we can not do that alone. We are happy to work together with the government, “he says.